Chokes & Barrels
Chokes & Barrels a Brazilian Jiu-Jitsu and Surf camp that lives at the intersection of control and flow, land and water. We worked on the rebranding and visual identity of the project, crafting a design language that reflects both sides of this duality. Through the merch, t-shirts, rashguards, kimono patches and hoodies, we wanted to create pieces that aren’t just gear, but symbols of a mindset, a lifestyle, a community. It’s about building a visual and cultural identity that speaks to those who live martial arts and surfing.
Pics by Marco Giovannini
YEAR – 2024
CLIENT – Chokes & Barrels
○ art direction ○ brand identity